Placing your business in front of local customers looking to buy your product or service is the goal of every business. Local SEO is how you can achieve this goal. The next ten minutes spent reading this post will inform you on what Local SEO is, the top reasons you need it and educate you […]
Setting up, Managing & Optimizing Small Business Email Marketing Revenue from email marketing has increased by 28% from 2013-2014, having an outstanding ROI of 4300% (econsultancy); making email marketing a priority when looking into cost effective digital marketing options. The goal of this post is to get small businesses headed in the right direction, with […]
Top 15 Reasons Your Business Needs Responsive Website Design What is a responsive website? Responsive websites are designed for optimum viewing on different devices. They are just as easy to navigate on a smartphone or other device as they are on a desktop. Many websites are great on computers, but look awful from a phone […]
Your Online Efforts Failed, Here’s 7 Common Reasons Manufacturing and machine shop owners regularly say, “I tried the Internet, and it did not work.” Many of you reading this have said the same. However, that is outlandish to say; the Internet and digital marketing is the present and future. It is the tool used by […]
Customer Relationship Management (CRM) Many of you may be asking, what is CRM? CRM is a system for managing a company’s interactions with current and future customers. It often involves using technology to organize, automate and synchronize sales, marketing, customer service, and technical support (Wikipedia). CRM has been developed to better organize your business, which […]
On August 6, 1991 the Internet first went public; we are quickly approaching the 25th anniversary. It has changed every aspect of our life. At this point it is impossible to imagine life without it. However, small independent machine shops are just coming to the realization that their Internet presence is terrible. You can frequently […]
Machining in the United States Manufacturing is returning to the United States. The Washington Post has even claimed, “The U.S. is poised to be a rising star in manufacturing.” However, losing business continues for your machine shop. You have been doing what worked for years, but the results continually worsen. Losing business is a difficult […]
Social media is a term familiar by everyone in today’s technological age. I’m sure you have utilized it to reconnect with old friends and update loved ones with what’s new in your life. However, social media also has business application, even in the machining industry. Unlocking these capabilities for your machine shop requires effort […]
PPC may be something that you have never heard of, but it will generate your machine shop more business if done correctly. After reading this you will have an understanding of what PPC is, and how it can affect your machine shop. What Is PPC PPC stands for Pay-Per-Click advertising, meaning you pay a small […]
These days everyone has a website, however, the quality ranges drastically between them. Many people believe having a family friend or creating the website themselves is a viable option. Yes, this is cost-effective, but the hidden and often undiscovered opportunity costs far outweigh the initial investment. Your machine shops website should have 3 main goals: […]